What are website widgets?
Widgets are the fastest way to make an existing website do more — take bookings, show reviews, answer questions, recover abandoned baskets — without rebuilding it or hiring a developer.
A website widget is a small, self-contained feature — customer reviews, a booking calendar, live chat, a WhatsApp button, a price calculator — that you drop onto a website you already own by pasting one short line of code. It is hosted and updated for you, it works on any website platform, and it turns a brochure site into something that takes bookings, answers questions and collects leads.
How a widget actually gets onto your site
- Build it in your workspace. Choose the colours, wording and behaviour. You see a live preview as you go.
- Copy one line of code. A single script tag is generated for you. Nothing else to download or host.
- Paste it into your site. Inline widgets go where you want them on the page; floating ones go in the site footer and appear on every page.
- Change it any time. Edits are made in your workspace and appear on the live site instantly — you never touch the code again.
Where widgets work
If your site lets you add an HTML block or edit the footer, widgets work. That covers effectively every modern platform.
WordPress (block, classic or page builders such as Elementor and Divi), Shopify, Squarespace, Wix, Webflow, GoDaddy Website Builder, Joomla, Drupal, HubSpot CMS and plain hand-written HTML are all supported. There is no plugin to keep updated and no theme to modify.
Speed, accessibility and SEO
- Loaded last, on purpose. Widgets load after your page content, so your Google page speed score is unaffected.
- Keyboard and screen-reader friendly. Buttons, forms and dialogs carry proper labels and focus handling.
- Mobile first. Every widget is designed for a phone screen first, then scaled up for desktop.
- Your branding. Colours, fonts and logo come from your workspace so widgets look part of the site, not bolted on.
The widgets you can add
Each has a live preview on its own page. Try one before you decide.
Show off every 5-star review you've earned, from every platform, in one widget.
See how it worksTake bookings and deposits on your website around the clock.
See how it worksSee who's on your site right now and start the conversation before they leave.
See how it worksTurn website visitors into WhatsApp conversations with one tap.
See how it worksShowcase instant transformations and visual proof with interactive drag-and-touch comparison sliders.
See how it worksTurn site visitors into high-intent leads with custom AI-powered interactive calculators and instant estimators.
See how it worksBoost store conversions by 15-30% with real-time sales toasts and visitor urgency alerts.
See how it worksCatch shoppers the moment they try to leave and win the order back with a timed offer.
See how it worksA job board on your own website that screens applicants while you sleep.
See how it worksMake any photo shoppable with clickable pins, rich cards and buy buttons.
See how it worksWhat widgets cost
| How you buy | Price | What you get |
|---|---|---|
| A single widget | £12 – £29 / month | One widget, on as many of your own sites as you like |
| Website Widgets Suite | £49 / month | All ten widgets, no per-site limit |
| Full Suite | £249 / month | Every widget plus every AI business tool |
Build and preview any widget free. You only pay when you want it live on your site.
Common questions
What is a website widget?
A website widget is a self-contained feature you add to a page you already have — a reviews carousel, a booking calendar, a live chat bubble, a WhatsApp button, a before-and-after photo slider — by pasting one short line of code. You do not rebuild the site.
Will a widget slow my website down?
SmartFlo widgets load after your page has finished drawing, so the page itself appears at the same speed. They are a few kilobytes each and do not block Google's Core Web Vitals scores.
Which website platforms do widgets work on?
Any platform that lets you paste HTML or a script: WordPress, Shopify, Squarespace, Wix, Webflow, GoDaddy, Joomla, Drupal and hand-built HTML sites.
Do I need a developer to install one?
No. You copy a snippet from your workspace and paste it where you want the widget to appear, or into your site's footer for floating widgets like chat and WhatsApp.
What does a website widget cost?
SmartFlo widgets are £12 to £29 a month each, or £49 a month for the Website Widgets Suite, which includes all ten with no limit on how many sites you use them on.
Build one free and see it on your own site
Every widget can be built, styled and previewed free before you subscribe, and each one works on its own — no other SmartFlo app required.